DDMSEO - Full Stack Developer based in London

Optimize your website SEO with X-RAY SEO Auditor

Published: 20th Dec 2017 | Words: 4,089 | Reading Time: 21 minutes

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SEO
Page Speed
Content

The factors that influence a page and website SEO ranking.

If you think about a page its ranking can have two main influences, the overall ranking of the page itself and the overall ranking of the website. These two combined actually give us the true ranking for a page. There are dozens of factors which influence each and some factors influence both areas. Some factors can also give a low or a high impact to the page SEO depending on how big the problem is. Page speed and other website tools give us an insight into webpage ranking factors. This list should fill in the blanks.

 Scope  Area  Ranking Factor    Impact  
Website General Age of site     High
Website General Average response time     High
Website General Site not hacked     High
Website General Number of soft 404s errors Low Med High
Website General Sitemap present     High
Website General Sitemap correct Low Med  
Website General Image Sitemap present   Med  
Website General Image Sitemap correct Low Med  
Website General Correct use of robots.txt     High
Website General HTTPS secure     High
Website General Average click through rate in SERP     High
Website General Amount of website duplicate content     High
Website General How often content updated     High
 Website Links  Average links per page  Low  Med  High
 Website Links  Number of broken links  Low  Med  High
 Website Head tags  Number of duplicate Meta title tags  Low  Med  High
 Website Head tags  Number of missing Meta title tags  Low  Med  High
 Website Head tags  Number of duplicate Meta description tags  Low  Med  High
 Website Head tags  Number of missing Meta description tags  Low  Med  High
 Page General  Age of the page      High
 Page General  Total size of page code and all assets      High
 Page General  Number of assets      High
 Page General  Caching enabled for assets  Low Med   High
 Page General  HTTPS secure      High
 Page General  Page loading time      High
 Page General  URL length    Med  
 Page General  URL text and keywords      High
 Page General  Consistent URLs on assets    Med  
 Page General  Cross browser compatibility      High
 Page General  Fully responsive      High
 Page General  Page not hacked      High
 Page General  Duplicate content on page      High
 Page General  How often content updated      High
 Page General  Click through rate in SERP      High
 Page General  Use of asynchronous resources  Low  Med  High
 Page General  Optimised order of assets Low Med  High
 Page General  No flash content Low    
 Page Code structure  Size of page code Low    
 Page Code structure  Text to HTML ratio Low    
 Page Code structure  Keyword density Low Med High
 Page Code structure  Proper contrast between text and backgrounds     High 
 Page Code structure  Legible font sizes     High
 Page Code structure  Correct use of headings Low    
 Page Code structure  Heading text and keywords     High
 Page Code structure  Word count   Med High
 Page Code structure  Minified HTML Low    
 Page Code structure  Correct semantics (HTML5) Low    
 Page Code structure  Passes W3C validation Low    
 Page Code structure  Schema mark-up present     High
 Page Code structure  Schema mark-up correct Low Med High
 Page Code structure  Breadcrumb Schema present     High
 Page Code structure  No nested tables Low    
 Page Head tags  Meta title present     High
 Page Head tags  Meta title length Low   Med  High
 Page Head tags  Meta title text and keywords      High
 Page Head tags  Meta title keyword density      High
 Page Head tags  Meta description present      High
 Page Head tags  Meta description length  Low  Med  High
 Page Head tags  Meta description text and keywords     High 
Page Head tags Meta description keyword density     High
Page Head tags Correct use of language tags Low    
Page Head tags Correct use of canonical tag     High
Page Head tags Correct use of robots tag     High
Page Head tags Viewport Tag present     High
Page Head tags Rel tags present   Med High
Page JavaScript  Number of JavsScript assets Low Med High
Page JavaScript  HTTPS secure JavsScript assets     High
Page JavaScript  Total size of JavsScript Low Med High
Page JavaScript  No JavaScript errors Low Med High
Page JavaScript  Defer parsing of JavaScript   Med  
Page JavaScript  Minified JS     High
Page CSS  Number of Stylesheets    Med  
Page CSS  HTTPS secure Stylesheets      High
Page CSS  Total size of CSS Low Med High
Page CSS  Critical CSS inline   Med  
Page CSS  Minified CSS     High
Page CSS  Print CSS present Low    
Page CSS  Use of CSS sprites     High
Page CSS  No CSS @import Low    
Page CSS  No use of CSS expressions     High
Page CSS  No CSS in document body Low Med High
 Page Image Compressed images Low Med High
 Page Image No scaled images Low Med  High 
 Page Image Images have alt text Low Med  High 
Page Image HTTPS images     High
Page Image Images have dimesions specified Low    
Page  Server  Correct page encoding     High 
Page  Server  Use of Vary: Accept Encoding header   Med  
Page  Server  Use of Keep Alive header    Med  
Page  Server  Response time      High 
Page  Server  Total Requests      High 
Page  Server  Correct www or non www redirect      High 
Page  Server  Correct index. redirect      High 
Page  Server  Use of CDN Low  Med  High 
Page  Server  GZIP enabled      High 
Page  Server  No 5** errors      High 
Page  Server   No redirects      High 
Page  Server  Caching enabled for page      High 
Page Advertising Advertising placement Low Med High 
Page Advertising Ad’s not present above the fold on mobile     High 
Page Links Number of backlinks Low Med High 
Page Links Backlink keywords Low Med High 
Page Links Backlink age Low Med High 
Page Links Number of page links Low Med High 
Page Links Page link keywords     High 
Page Links Number of broken page links Low Med High 
Page Links Links to spam domains on page   Med High 
Page Links Links from spam domains to page   Med High 
Page Links No redirected pages linked Low    
Page Links Link proximity Low Med High 
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