I have 8 years experience personally and professionally in front end design including (X)HTML(4/5), CSS / SASS / LESS, HTML emails, Responsive Web Design, cross device and browser issues, code validation, Photoshop and other design tools.
Structuring a web page properly at the beginning ensure search engines and users can read your page in a fluid way.
Creating clear hierarchy within your heading tags breaks up content in a way that is easy to read and improves user experience.
Optimising your web pages and improving your page speed is important for both users and for search engines.
Variables are one of the fundamental concepts on any programming language and are a powerful way to store different values.
Generating a robots tag dynamically is a necessity on large sites which are very large and built on template systems.
An e-commerce site with a lot of different catalogue pages is much easier to navigate using a series of paginated pages.
I have 6 years experience in paid for and organic search marketing and tracking including Google products (Adwords, Tag manager, Analytics, Webmaster Tools), Bing Advertising, Social media promotion and app integration, and email marketing.
Google and Bing Webmaster Tools are the fist step to getting your site online and getting it visible on the web.
Google Adwords is probably the most powerful paid for advertising platform on the web and a great tool to generate traffic.
Turn your website into an advertising platform by signing up to Adsense and start making money from your website.
I have 8 years experience and in depth knowledge of SEO best practices including on page optimization, keyword targeting, canonicalization, duplicate content, hierarchy, internal and external linking optimisation, Meta tags, page speed, and indexing.
Keywords form the basis of how your website appears in search results for queries relating to user searches.
Duplicate content is a severe problem that should be avoided if you want to rank highly and engage users.
How search engines index your website dictates many factors about how you rank and how successful your website can become.
A well planned out linking structure on your website benefits both users and search engines and plays an important role in SEO.
A 404 and a soft 404 are two completely different statuses a page can return and your should learn the difference.
Online directories can play a key role in building backlinks and traffic and you should sign up to popular directories.