Welcome to my website

From childhood I have had a passion to try to build works of art. Whether hand drawing or digital I always enjoyed just sitting down for hours upon hours and trying to build something special.

Born in Ireland

Born in Ireland, living in London

Today I work for a digital agency in the city of London.

My thoughts and rants

Here you will find lots of articles on different areas of interest to me.

Web Design

Learn more

I have 8 years experience personally and professionally in front end design including (X)HTML(4/5), CSS / SASS / LESS, HTML emails, Responsive Web Design, cross device and browser issues, code validation, Photoshop and other design tools.

Web Design Articles

Webpage Structure

Structuring a web page properly at the beginning ensure search engines and users can read your page in a fluid way.

View Article

Structuring Headings

Creating clear hierarchy within your heading tags breaks up content in a way that is easy to read and improves user experience.

View Article

Page Speed

Optimising your web pages and improving your page speed is important for both users and for search engines.

View Article

Web Development

Learn more

I have 6 years experience across a range of front and back-end frameworks and languages including PHP, MySQL, JavaScript, jQuery, MAMPP, Wordpress, Laravel, and Silverstripe, . My preference is to code from scratch and rely on external libraries sparingly.

Web Development Articles

Understanding PHP Variables

Variables are one of the fundamental concepts on any programming language and are a powerful way to store different values.

View Article

How to Build a Dynamic Robots Tag

Generating a robots tag dynamically is a necessity on large sites which are very large and built on template systems.

View Article

Building Pagination in an E-commerce Website

An e-commerce site with a lot of different catalogue pages is much easier to navigate using a series of paginated pages.

View Article

Online Marketing

Learn more

I have 6 years experience in paid for and organic search marketing and tracking including Google products (Adwords, Tag manager, Analytics, Webmaster Tools), Bing Advertising, Social media promotion and app integration, and email marketing.

Online Marketing Articles

How to Use Webmaster Tools

Google and Bing Webmaster Tools are the fist step to getting your site online and getting it visible on the web.

View Article

Marketing a Website with Adwords

Google Adwords is probably the most powerful paid for advertising platform on the web and a great tool to generate traffic.

View Article

Making Money From Google Adsense

Turn your website into an advertising platform by signing up to Adsense and start making money from your website.

View Article

Search Engine Optimisation

Learn more

I have 8 years experience and in depth knowledge of SEO best practices including on page optimization, keyword targeting, canonicalization, duplicate content, hierarchy, internal and external linking optimisation, Meta tags, page speed, and indexing.

SEO Articles

Keywords Explained

Keywords form the basis of how your website appears in search results for queries relating to user searches.

View Article

Avoiding Duplicated Content

Duplicate content is a severe problem that should be avoided if you want to rank highly and engage users.

View Article

How Search Engine Indexing Works

How search engines index your website dictates many factors about how you rank and how successful your website can become.

View Article

Prioritising Links in a Website

A well planned out linking structure on your website benefits both users and search engines and plays an important role in SEO.

View Article

The Difference Between 404 and Soft 404

A 404 and a soft 404 are two completely different statuses a page can return and your should learn the difference.

View Article

Useful Website Directories

Online directories can play a key role in building backlinks and traffic and you should sign up to popular directories.

View Article


Webpage Scanner v1.0

SEO Scan

Meta Optimizer v1.0

Meta Preview
SilverStripe framework SEO plugin

SilverStripe SEO

Optimize the SEO of your SilverStripe website and perform in search

Get on Github
SilverStripe framework Google Tag Manager plugin

SilverStripe GTM

Integrate the power of Google Tag Manager into your SilverStripe site

Get on Github
SilverStripe framework modular page plugin

SilverStripe Block Page

Create a truly modular page with infinitely customisable components and layouts

Get on Github
SilverStripe framework Social plugin

SilverStripe Social Sharer

Share your SilverStripe website content across social networks easily

Get on Github