Website Designer based in London
I have worked within the area of web design for many years and although I primarily work within back end development now I still spend a lot of time working as a web designer on personal projects. I spent years developing my Graphic design and creative abilities and I have worked across a range of media in my life from still life hand drawing to 3D modelling which have all helped me develop my abilities to build bespoke websites with a strategic design approach. Starting with an idea, without an idea, or part of an idea, I bring websites to life.
I started off my web design career during college when I was studying Graphic Design. Drawing on design principals and theory I created my first static HTML websites with unique website branding. When you create a brand, you can create a personality, and nowhere is that more important than online.
Creative Website Design
Following a creative process, I build digital solutions to digital problems. Website branding evolves, website visual styles changes, but the core principals of creating an online brand remain. I have worked with an array of London businesses and companies to rebrand and to create new branding from scratch. With a history across a range of creative media I draw on inspiration and creative ability to create unique website branding and custom website design which solve complex design problems. At the heart of a beautiful website is beautiful design. You can never create something that appeals to everyone...but that does not matter. Design is a very subjective and complex art. You only have design something that appeals to your target audience.
Web Design & UX
At the heart of all my website design is the core values of tailoring the website to the user. Taking a strategic design approach is not just about making a website look good. It's about making it as easy to use and tailored to the user as possible.
Audience engagement is a key metric on any website. Custom websites should be based around the audience and client needs and when you fulfil both through the power of website design and UX, you audience will be engaged with your website and website content. When a website looks beautiful it catches the eye, when it functions beautifully, it keeps the user hooked.
For the last few years I work with an ISO accredited full service digital agency specialising in user experience. Working on award winning websites for massive companies and organisations I have learned even more about great website design and great user experience.